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About Us
Our Story
At Generate Media we know that trying to solve all of the problems facing content creators, distributors, and exhibitors is a daunting if not impossible task. Not all media organizations are built the same, nor have they evolved to the changing market at the same pace. A one-size-fits-all approach often leads to more headaches than solutions. The world is changing dramatically around us impacting how we work. At the same time the global media industry accelerates at a pace never before experienced.
We recognize a new model for solutions and services is essential, to help our partners keep pace and continue to deliver entertainment to the world. Generate Media’s approach to solving the problems our content partners face is simple: listen, evaluate, and execute results that make an immediate impact on our partners’ business. Rather than set out to solve all of intricate problems in media management and distribution with a monolithic solution that doesn’t remotely resemble your existing architecture, our service solutions at any scale offer proven and adaptable options that suit your business needs and goals.
Our experience covers the gamut of the media industry from production through post, media and rights management, to packaging and delivery. We know the business, the partners, and all of the pitfalls that can impede the goal of getting your content as widely distributed as possible at the speed you need
We understand because we’ve lived it
As the saying goes, in order to truly understand someone, you must walk a mile in their shoes. At GENERATE MEDIA we have walked many miles down the same winding paths that many of our partners are now traversing. Our collective experience covers both sides of the service provider/content owner relationship. Because of this we offer a unique perspective on how best to address and ultimately solve some of the daunting problems facing our partners today. In short, we get it. Dealing with content, its creation, manipulation, transformation, and ultimately its delivery is tricky. Metadata, images, and delivery specs can be messy and frustrating to deal with. We can help with our straightforward approach.
Leadership Team
Robert Gekchyan
As Founder and CEO of Generate Media, Robert is an innovative and seasoned leader with a vast understanding of technology, business development, and customer needs. He possesses an extensive background in product development and an unparralleled commitment to providing outstanding user experiences. With a passion for both the entertainment and technology industries, and strong relationships with all six major Hollywood studios, as well as numerous broadcasters, content owners, and technology vendors, Robert is dedicated to leading Generate Media to create and deliver scalable, high-level services for all digital media partners.
Patrick Kilkelly
Patrick is a dynamic, results-oriented executive with extensive domestic and global experience in operations, mergers & acquisitions, and strategic planning. He has a strong track record in executive leadership, contract negotiations, and financial management across the media, broadband, and telecom sectors. Partnering with major studios, networks, OTT platforms, MVPDs, and mobile operators, Patrick delivers innovative solutions across the digital content supply chain. With the agility of a startup and the execution discipline of a large enterprise, he excels at identifying new business opportunities, driving market growth, and building trusted long-term partnerships.